THE POWER OF SEO: STATS THAT CAN’T BE IGNORED
Consider these eye-opening statistics:
- 63% of online searches are conducted by a mobile device in the U.S. (Forbes)
- Google processes 99,000 searches every second, leading to 8.5 billion searches per day and approximately 2 trillion searches per year. (SEO.ai)
- The number one top organic search result in Google receives 27.6.% of all clicks. (Backlinko)
- 75% of users never go past the first page of search results (AIOSEO)
- Organic search is responsible for approximately 45% of the average company’s revenue. (Forbes)
A MULTI-FACETED APPROACH: GOING BEYOND RANKINGS
While ranking high for your target keywords is a win, it’s just one piece of the puzzle. A successful SEO campaign focuses on attracting the right kind of visitors and driving valuable actions on your website.
Here at GoodMention, we recommend a multi-faceted approach that considers these key performance indicators (KPIs):
1. CONVERSIONS: THE ULTIMATE GOAL
Imagine this: Traffic surges, but visitors vanish without a trace. Not ideal, right? Conversions are the lifeblood of SEO. Track how many visitors take desired actions, such as submitting contact forms, booking a consultation, newsletter sign-ups, purchases, or phone calls. A rising conversion rate signifies a successful SEO campaign attracting the right audience.
2. QUALITY TRAFFIC OVER QUANTITY
Sure, a surge in traffic is exciting. But are these visitors genuinely interested in what you offer? Monitor bounce rates (percentage of visitors leaving after one page) alongside traffic. High bounce rates coupled with increased traffic might indicate irrelevant visitors. SEO that attracts qualified leads is key.
3. TIME ON PAGE: ENGAGEMENT MATTERS
The longer visitors stay glued to your website, the better. Time spent on a page indicates user engagement with your content. SEO that compels visitors to delve deeper into your website is a win.
4. THE POWER OF BACKLINKS: CREDIBILITY COUNTS
Backlinks are essentially votes of confidence from other websites. The more high-quality backlinks you acquire, the more trustworthy your website appears to search engines. Monitor your backlink profile to see if your SEO efforts are generating positive buzz.
5. UNLOCKING ORGANIC TRAFFIC GROWTH
Organic traffic, visitors arriving from search engines, is the holy grail of SEO. Track organic traffic trends to see if your SEO strategy is attracting visitors without relying on paid advertising.
BEYOND THE NUMBERS: CONTENT IS KING
Remember, SEO is not just a technical game. High-quality, informative content that resonates with your target audience is crucial. Regularly publish fresh content optimized for relevant keywords to establish yourself as a thought leader in your industry.
TAKING THE FIRST STEP
Feeling overwhelmed by the complexity of SEO? GoodMention offers a comprehensive suite of digital marketing services, including expert SEO solutions. Our team can help you develop and implement a data-driven SEO strategy, create compelling content, and track your progress towards achieving your unique business goals.
Ready to unlock the true potential of SEO? Contact GoodMention today for a free SEO audit and consultation!